OK, I thought it was time I talked about some lead generation because I know you are chomping at the bit for this information.
In my last post I talked about mlm recruiting. As I am sure you know, it is kind of hard to recruit, or sign up, people into your mlm business if you do not have any leads. But, where do you get those leads. Even more important to most people is where can you get cheap, or even free, mlm leads.
I decided to start off teaching you about cheap lead generation because most people who are just getting started with online marketing are limited to a very small advertising budget. In fact, a very large percentage of new marketers will get started by using safe lists, list builders, and free traffic exchanges so I want to discuss those first.
First of all let me answer the most important question. Can you generate quality, targeted leads using the free advertising methods mentioned in the previous paragraph? The answer is a conditional yes. The condition being you must use the free advertising sources the correct way.
So how do you use these sources the correct way? You have to get into the mind of the thousands of other people using these free advertising sources. Why? Because those thousands of other people are the ones you are going to be presenting your advertising message to.
Have you ever asked yourself why all of these people are reading emails and clicking links to earn credits? Have you ever asked yourself why all of these people are surfing the free traffic exchanges to earn credits? If you think about it, it is not that hard to figure out. They are doing for the same reason you are. So they can advertise their website, product, or business opportunity. So what are the odds that these people are going to be open and actually looking to purchase a product or join another opportunity? I can guarantee you it is not very likely with one exception.
You see I just told you that these people are building up credits in order to advertise and generate leads for their business. So the one thing that will grab the attention of these folks is an offer to show them how to generate more free or low cost leads! That is about the only offer you will every want make to safe list subscribers and free traffic exchange surfers.
If you are following my advice and creating your own marketing system, or even if you have signed up for a turnkey marketing system, you should have tons of tips and advice on how to generate low cost and free leads.
Offer to give your safe list readers and traffic exchange surfers these tips and advice in exchange for their name and email address and then you will truly be generating cheap mlm leads. Keep providing these leads with more tips, advice, and training and a lot of them will soon turn into your business associates or at the least, an occasional affiliate commission.
Just in case you still do not get it, let me state it as plainly as I can. Do NOT waste your time directly promoting a product or business opportunity to safe lists and traffic exchanges. Your conversion rates will be almost zero most of the time. Instead, offer something of VALUE to the members of safe lists and traffic exchanges. Then, as you capture their names and email addresses, you will be building your own list of targeted leads!
Rodney L. Bruce