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By Rodney Bruce – MLM Business Consultant

MLM Marketing Systems: Friend or Foe?

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If you’ve been involved with internet marketing or online mlm for any time now I’m sure you’ve been told many times that you need a marketing system if you’re going to succeed.  I agree with that wholeheartedly.  However, not all marketing systems are created equal and not all marketing systems are going to work perfectly all the time.  Hence, the title of this post.

If you want to be successful building your MLM business online, you will need a marketing system.  That’s what I intend to teach you how to have on this blog; but, there are people all over the internet offering you proven mlm marketing systems that practically guarantee you overnight success.

They show you numerous examples and testimonials on their website to prove to you just how awesome their system is.  Have you ever noticed though, that they all have disclaimers on their sites somewhere stating that there are no guarantees that you will obtain the same level of success using their system.  Maybe you have never noticed these disclaimers before because they’re usually tucked away in the fine print somewhere on the site.  They’re usually preceded by some statement about how they have to put this disclaimer on their website because of legal requirements, which of course is true.  But, it kind of implies that you don’t have to believe what the disclaimer states because after all, it’s just there for legal reasons.

The truth is, if you’re looking at a marketing system that has been around for a year or more, you more than likely WILL NOT achieve the same results as the creator of the system and those who started using the system shortly after it was first created.  Do you know why this is?

Let me explain.  You see, I’ve been doing internet marketing for years and systems always follow the same course after they’re created.  When first created, a new marketing system (and I’m referring to turnkey marketing systems that charge a membership fee) is usually promoted heavily by the creator(s) which generally creates a high amount of success for them.  After all, everyone’s looking for the latest, greatest system to make them rich, right?

Then, the initial group of people who sign up and start using the system usually have a considerable amount of success too.  That’s where all those wonderful testimonials come from.  But then something happens.  More and more people start using the system and the results start dropping off.  Do you know why this is?  It’s because as more and more people start using the system, the market gets saturated with ads, emails, and all the other various promotion methods all leading to the same mlm lead capture pages being used by everyone.  So as the number of members subscribing to the marketing system grows, the results everyone receive starts dropping off until there you are promoting another system that just isn’t giving you the results you need.

So am I saying don’t use a marketing system?  Absolutely not!  What I am saying is that if at all possible, you need to create your own marketing system.  It’s really not that hard to do and I’m going to show you how to do it.

If you just don’t have the time or patience to build your own system, you can use one of the turnkey systems out there but you need to at least do some research before picking the one you want to use.  You need to find a system that allows you to customize as much of the system as possible.  At the very least, you need to be able to totally customize your lead capture pages.  I explained why earlier; but, just to remind you, as more and more people start using the same system you’re using, your target audience is going to start seeing the same lead capture pages everywhere they look.  When this happens, the effectiveness and the conversion rate of those lead capture pages are going to be less and less.

Don’t give up hope though.  As I said earlier, I’m going to show you how to create your own mlm marketing system.  I’m also going to show you how to make the right turnkey marketing system perform better for you.  I’m also in the process of writing an ebook that will give you a step-by-step process for creating your own marketing system.  I’ll let you know when it’s available and the best part is that it’s going to be FREE to my loyal readers.

For now, you can get a fairly good overview of creating your own marketing system by clicking on the “MLM Marketing System” tab at the top of the page.

Rodney Bruce

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One Response

hi…
many people said that basically each of us is a marketer …. we got money from ’selling-buying’ activities..

nice post.. thank you..

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