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By Rodney Bruce – MLM Business Consultant

Cheap MLM Leads

November 24th, 2009 Posted in Lead Generation, MLM Training
Nov, 24 2009
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OK, I thought it was time I talked about some lead generation because I know you are chomping at the bit for this information.

In my last post I talked about mlm recruiting.  As I am sure you know, it is kind of hard to recruit, or sign up, people into your mlm business if you do not have any leads.  But, where do you get those leads.  Even more important to most people is where can you get cheap, or even free, mlm leads.

I decided to start off teaching you about cheap lead generation because most people who are just getting started with online marketing are limited to a very small advertising budget.  In fact, a very large percentage of new marketers will get started by using safe lists, list builders, and free traffic exchanges so I want to discuss those first.

First of all let me answer the most important question.  Can you generate quality, targeted leads using the free advertising methods mentioned in the previous paragraph?  The answer is a conditional yes.  The condition being you must use the free advertising sources the correct way.

So how do you use these sources the correct way?  You have to get into the mind of the thousands of other people using these free advertising sources.  Why?  Because those thousands of other people are the ones you are going to be presenting your advertising message to.

Have you ever asked yourself why all of these people are reading emails and clicking links to earn credits?  Have you ever asked yourself why all of these people are surfing the free traffic exchanges to earn credits? If you think about it, it is not that hard to figure out.  They are doing for the same reason you are.  So they can advertise their website, product, or business opportunity.  So what are the odds that these people are going to be open and actually looking to purchase a product or join another opportunity?  I can guarantee you it is not very likely with one exception.

You see I just told you that these people are building up credits in order to advertise and generate leads for their business.  So the one thing that will grab the attention of these folks is an offer to show them how to generate more free or low cost leads!  That is about the only offer you will every want make to safe list subscribers and free traffic exchange surfers.

If you are following my advice and creating your own marketing system, or even if you have signed up for a turnkey marketing system, you should have tons of tips and advice on how to generate low cost and free leads.

Offer to give your safe list readers and traffic exchange surfers these tips and advice in exchange for their name and email address and then you will truly be generating cheap mlm leads.  Keep providing these leads with more tips, advice, and training and a lot of them will soon turn into your business associates or at the least, an occasional affiliate commission.

Just in case you still do not get it, let me state it as plainly as I can.  Do NOT waste your time directly promoting a product or business opportunity to safe lists and traffic exchanges.  Your conversion rates will be almost zero most of the time.  Instead, offer something of VALUE to the members of safe lists and traffic exchanges.  Then, as you capture their names and email addresses, you will be building your own list of targeted leads!

Rodney L. Bruce

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MLM Lead Capture – How and Why

November 17th, 2009 Posted in MLM Training
Nov, 17 2009
1 Comment »

In a previous post you learned how the key to your success is primarily based on you receiving quality mlm training.

In this post I’m going to talk about lead capture.  Now I know you’re probably thinking I haven’t even taught you how to generate leads yet.  That’s because if you don’t have a way to capture your lead’s information, at the least their name and email address, then you don’t need to be generating leads yet!  In fact, I will probably teach you almost everything else about setting up your marketing system before I start teaching you about lead generation.

OK, so how do we capture mlm leads and why do we want to?

The reason we want to capture our lead’s information is so we can keep in touch with that lead through email and/or telephone in order to build a relationship with that lead.  You see it is a sad fact that 95-99% of the leads who see your mlm business opportunity will not join your business!  Now let me ask you, “Do you want to just disregard that 95-99% who said no?”  Here’s why.  In case you haven’t figured it out there are literally thousands and thousands of other people promoting the exact same mlm business opportunity as you.  So it doesn’t matter how great you product is or how awesome your compensation plan is because your prospect is hearing the same thing from thousands of others.

So why would someone decide to join your organization?  They won’t unless you either just get lucky or if you set yourself apart from the crowd.  By building a relationship over time with your prospect you’re going to show them that you have more to offer than the other people.  You have to provide your prospect with valuable information that will benefit them whether they join your company or not.  You have to show them that you are truly concerned about their success in mlm and that you’re the person who is there to lead them on their path to success.  You need to get to know them as a person and not just as a prospect.  Find out their goals in life as well as their fears and concerns.  In other words, become their friend and mentor.

You can’t do any of those things if you’re not capturing your lead’s contact information.  So how do you capture mlm leads?

I won’t go into a lot of detail here because I’m sure most of you already know about lead capture but here’s a quick overview.

Instead of sending your leads directly to your website you want to send them to what’s known as a lead capture page.  A lead capture page is basically a small one page website that contains a form that the prospect can use to enter their name and email address(or more information if you choose) in order to request more information about your opportunity.  Once they click the button to submit their information it will be captured by an autoresponder that will allow you to follow-up with that person and build that relationship we talked about in an earlier post.

There’s a lot that goes into creating a quality mlm lead capture page that will increase your opt-in rate so I’ll leave that to another post.

One note, your mlm company may provide you with a company hosted lead capture system.  You will want to create your own system and use it because all the leads you capture will be yours forever regardless if your current company fails or if you decide you want to switch to a different company.

For more detailed information on setting up a lead capture system; click on the “MLM Marketing System” Tab above, sign up for the free information and training from MLS Pro by submitting the form above, or contact me personally.

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